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BIC Master Class Course #1- "Excellence in Investment Readiness and New Trends in Entrepreneurial Support" - Brussels (Belgium) (02/12/2009)

Innovation is not only a word associated to the client companies of a BIC. It is a concept that BICs must constantly face also when considering its internal organization, its management issues as well as the tools and processes it uses to support innovative start-ups.

As entrepreneurial support service streams are daily enacted to scout, filter, plan and turn new ideas into concrete businesses, daily new tools and methodologies are tested and ready to be used by anyone who is wishing to grasp new business opportunities. This approach is a key concept for BICs, which need to incorporate such innovative trends into their services to support their client companies.

The BIC Master Classes intend to provide a method through which BICs can actually access these types of innovation and to provide an environment where these can be shared and discussed with experts and practitioners in order to facilitate their translation within the expertise, processes and the overall territorial realities where BICs operate.

Specifically, BIC Master Class #1 is focused on investment readiness and is especially dedicated to BICs’ staff, and is aimed at enhancing the effectiveness of the support provided to entrepreneurs in preparing and presenting well-marketed business ideas to investors.

Starting from Back to BIC Basics… through the eye of an investor
The role and content of a business plan will be analyzed in the light of its presentation to the investors, so special emphasis will be provided to the expectations of the investors, which need to be taken into consideration by business support experts when assisting new entrepreneurs in the definition of their entrepreneurial idea.

Pitching and negotiating
How to approach the investor and what will she/he take into consideration when evaluating a business idea will be the subject of the second day. Specifically the content of the course will concentrate on the “elevator pitch” and the first presentation, as well as on what to do and what should be avoided during this delicate phase.

BIC Master Class #1 is provided in partnership with the Belgian BIC Solvay Entrepreneurs. Each session will see the active participation of academics of the Solvay Business School, who will highlight the newest trends, BIC directors, to perceive the point of views of practitioners, investors and entrepreneurs.